Mckayla Afolayan – Medium

Mckayla Afolayan

From Inbox Annoyance to Brand Loyalty: The Power of a Preference Center

Are your emails an unwelcome guest in your subscribers’ inbox? Give them the power to set boundaries and build lasting relationships.

Aug 30

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Aug 30

Beyond Freebies: How to Build a Lead Magnet That Turns Casual Visitors into Loyal Subscribers

Transform your lead magnet into a powerful asset. Attract the right audience and see your email list soar!

Aug 23

A black woman jumping over hurdles in a track and field race

Aug 23

Transform Peer Pressure into Profit: The Magic of Social Proof

From peer pressure to social proof — unlock the power of influence to boost your email marketing.

Aug 16

Children standing around with their backpacks on, playing paper, rock, scissors

Aug 16

The Great Opt-In Debate: Should You Go with Double and Single Opt-In?

Is double opt-in worth the hassle? Explore the pros and cons of double vs. single opt-in to boost engagement and compliance effectively.

Aug 9

Happy couple on couch laughing together at something on their smartphone

Aug 9

Unlocking the Potential of Email Marketing

Find out how optimizing your email strategy can lead to incredible results for your business.

Aug 1

A woman feeling overhwhelmed with different people needing her attention

Aug 1

How to Build Trust with Your Email Subscribers

Want to boost subscriber engagement? Discover why trust is key and how to build it for a loyal and responsive email list.

Jul 26

Person holding pieces of a broken plate on the floor

Jul 26

From Beautiful Design to Effective Action: Making Your Website Work for You

Ensure your beautiful website drives action. Make your CTA buttons stand out. Learn how to turn admirers into active participants

Jul 17

Silver laptop computer beside white smartphone on brown wooden table

Jul 17

From Stranger to Friend: The Power of a Welcome Email Sequence

Invited guests deserve a warm welcome. Discover why you need a welcome email sequence to build strong relationships with your subscribers.

Jul 15

Woman knocking on wooden door

Jul 15

Simplicity is Key: How to Boost Your Email List Sign-Ups

Boost email sign-ups effortlessly. Discover how simplicity and accessibility in your opt-in form can turn visitors into loyal subscribers.

Jul 11

A laptop sitting on top of a desk with a plant and a mobile phone in the background. On the laptop is an opt-in form for visitors to complete.

Jul 11

14 Signs You’re the Toxic Person in the Office

When you think of a toxic person or a workplace bully, there’s always that one individual who stands out. You know, the one person whose…

Nov 27, 2023

A woman holding up a ‘help’ sign while being yelled at by her boss

Nov 27, 2023

Mckayla Afolayan

Mckayla Afolayan

I'm an email strategist and copywriter who helps heart-led brands use email marketing to connect, engage, and grow. www.mckayla-grace.com

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